Pool Cue News and Review

So its been a busy couple of weeks for the always lovely Liz Ford. First, she shoots an episode of Time Warp for the Discovery Channel, then she gets another sponsorship to add to her collection. That makes a total of six companies that are giving Liz cash and prizes to play pool if I’m not mistaken. Yesterday, Liz announced that Dr. Gary C. Borge DDS is throwing her some lettuce. Yeah, I’m sure people are going to say “A Dentist? What up with that?” but if they do, they’re looking at it all wrong. You don’t have to be in the industry for a sponsorship to work. After all, what the hell does Wonder Bread have to do with NASCAR?

I’d say I don’t know how she does it, but I sort of do. Liz gets it. She’s exceptionally clear with her potential sponsors of what they get for their money. Plus, she offers multiple packages ranging from a couple hundred bucks to a couple grand. Now terms weren’t disclosed, but within a day the good doctor is already getting some action from this deal in the form of PR. AZ Billiards and Inside Pool picked it up, the WPBA pimped it and I’m sure if she said pretty please to Mason King and Shari Stauch, she’d get the story picked up by Billiards Digest and Pool & Billiards too (see Mason, I’ll pimp your mag even if you won’t share your RSS feed with me). Most importantly though, she got the story in the PCN blog… who am I kidding, I’d write a story on Liz if it was about nose blowing.

In all seriousness, one of the toughest things for a company looking to sponsor is trying to actually figure out what they’ll get for their money. The whole sponsorship thing is so well, abstract, that it seems that most companies won’t do it because they either don’t know what they’re going to get or they don’t know how to leverage the partnership. Even if what Liz offers isn’t what a sponsor is looking for, I’m guessing she’d be willing to negotiate and her menu gives potential sponsors a place to start. And with that, I leave you with some glorious eye candy (sorry for swiping the picture Liz, but you and Sarah Rousey tussling?  You knew I had to snag that one! Holler if you need me to take it down)…